3-3 | Fun Inc.: Why Games Are the 21st Century’s Most Serious Business

Book Review

Fun Inc.: Why Games Are the 21st Century’s Most Serious Business

Tom Chatfield
London: Virgin Books, 2010. 288 pp. $27.95 cloth. ISBN: 9730753519852

by Steve Jacobs

First Paragraph:

Despite the impression Tom Chatfield’s title might give, Fun, Inc. is not first and foremost a business book. Instead, it is a wide and shallow look at the full spectrum of things in contemporary society that involve play. It touches on play in general and the history and business of video games, both stand alone and networked, as well as their impact on education, psychology, and more. Chatfield interviews a wide variety of experts in the field, some of whom have become well known, some less so.