2-4 | Toy Monster: The Big, Bad World of Mattel

Book Review

Toy Monster: The Big, Bad World of Mattel

Jerry Oppenheimer
New York: John Wiley & Sons, Inc., 2009. Bibliography, photographs. xiii, 280 pp. $24.95 cloth. ISBN: 9780470371268

by Gary Cross

First Paragraph:

The behind-the-scenes stories of toy makers have repeatedly inspired journalists and even those in the toy industry themselves to write highly accessible books for the general public. Jerry Oppenheimer's Toy Monster plants itself firmly in this tradition. Oppenheimer is the successful biographer of Martha Stewart, Barbara Walters, the Clintons, and the Kennedys. A mark of his standing in today's market for tell-all biography comes in the backof- book endorsement from Kitty Kelley, famous—some would say infamous— writer of unauthorized biographies of the Bush family, British royalty, and media celebrities.