6-1 | The More We Know: NBC News, Educational Innovation, and Learning from Failure
The More We Know: NBC News, Educational Innovation, and Learning from Failure
Eric Klopfer and Jason Haas
Cambridge, MA: The MIT Press, 2012. Foreword, preface, references, index, images, charts, tables. 205 pp. $27.95 paper. ISBN: 9780262017947
The More We Know tells the story of a partnership between NBC News and Massachusetts Institute of Technology (MIT) in their attempt to revolutionize the way young people view network news and learn U.S. history in schools. NBC News desperately needed a way to connect to a younger demographic, and scholars at MIT were looking for opportunities to bring their innovations in using games and social media in education to a wider audience. By all appearances, it seemed to be an excellent match, and they partnered to create iCue, described on the book flap as “an interactive learning venture that combined social networking, online video, and gaming in one multimedia educational site.” Despite what seemed like auspicious circumstances, iCue failed to establish a regular audience, and NBC pulled the plug on the site after less than three years. So what went wrong?