7-2 | Toys of the ’50s, ’60s, and ’70s

Book Review

Toys of the ’50s, ’60s, and ’70s

Kate Roberts and Adam Scher
St. Paul, MN: Minnesota Historical Society Press, 2014. Images, image and source credits, toy trademarks, and index. 216 pp. $24.95 paper. ISBN: 978873519274

by Sharon M. Scott

First Paragraph:

Drawing on images and items from the Minnesota Historical Society’s collection, exhibit developer Kate Roberts, curator Adam Scher, and contributor Robert J. Smith III have published a visually engaging book documenting three decades of American playthings. Toys of the ’50s, ’60s, and ’70s describes the midcentury American toy boom as a product of post–World War II prosperity. According to the authors, increased income, birth rate, leisure hours, and media influence led to a greater demand for new toys as well the ability of manufacturers to supply them. From American Flyer Trains of the early1950s to Star Wars action figures of the late 1970s, this book tracks the evolution of American toys through thirty critical years.